If you’ve ever asked a question to ChatGPT, Perplexity, DeepSeek or similar AI tools, you’re part of a growing trend. More users now turn to AI platforms for instant answers instead of scrolling through traditional search results. This shift means businesses must adapt by optimizing content not just for search engines, but also for AI-generated […]
Is SEO Dead? Navigating the Evolution of Search in 2025 The question “Is SEO dead?” has lingered in digital marketing circles for over a decade, resurfacing with every major technological shift—from the rise of mobile browsing to the advent of AI chatbots. While the tactics of yesteryear, like keyword stuffing and spammy backlinks, have faded […]
E-E-A-T in SEO stands for Experience, Expertise, Authoritativeness, and Trustworthiness, a framework Google uses to assess content quality. It evaluates whether creators have real-world experience (e.g., firsthand knowledge), subject-matter expertise, a reputable authority in their field, and whether the content is accurate, transparent, and reliable. Initially launched as E-A-T (without the first “E”) in 2014 through Google’s Search Quality Evaluator Guidelines, […]
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